Left to Right: Sharon Issack - AOT Account Manager Victoria, Emma O’Brien – AOT Account Manager Victoria, Todd Cornford – National Sales Manager, Parker Travel Collection and Jill Lance – AOT Account Manager Victoria.

Always at the forefront of developing innovative ways to market Queensland, Parker Travel Collection steps up to the plate once again with the launch of its biggest ever domestic retail campaign: 2009 QUEENSLAND HOT DEALS TO COOL PLACES.

Kicking off this month with the launch of its eighth season, Hot Deals to Cool Places is a campaign focused on selling Queensland holidays to Australians. Key to its success is capturing the attention of travel agents with a user-friendly brochure or guide to Queensland.

For the coming 2009-2010 travel season, Hot Deals to Cool Places campaign has been built around the launch of its 16 page, full colour brochure of special offers and value-added packages to key destinations within Queensland.

“This brochure is designed to be the travel agents’ quick-sell bible to Queensland. While compelling the agents’ call-to-action with hot deals and packages (strategically aimed at boosting visitation at various times throughout the year), we place high priority on its destination information and content.

“This season, like never before, the brochure is bursting at the seams with tips, tricks and general hints on how to get the most out of each region, city, town or village featured,” he said.

Mr Parker said Australia’s travel industry is now being flooded with 60 000 brochures via brochure distribution and personal mail systems – as well as sales calls on travel agencies throughout Melbourne, Sydney, Country NSW, Brisbane and south east Queensland.

“Our sales call mission has already begun and will continue over the coming months while garnering extra profile through industry advertising campaigns promoting HOT DEALS integrity as an effective sales tool for Queensland.

“This will be our biggest campaign ever with 5000 retails sales calls conducted over the next six months with more campaigns to come. Our message is simple, ‘c'mon Australia, come to Queensland - it really is beautiful one day and perfect the next!

“It’s imperative we remain aggressive in the selling Queensland as a holiday destination - targetting Australia as our most important market,” he said.

While continually striving to bring Queensland - via interesting and exclusive products and packages - to the market, Parker Travel Collection is proud to include several new experiences in this year’s campaign. As follows: 

  • Paradise Palms Resort and Country Club; opened in March, the resort is Australia's newest golf course accommodation.
  • The Australian Mustering Experience; ‘live’ outback mustering experience operating three days and nights a week out of Port Douglas.
  • New DFO shopping tours in Cairns; opening this month.
  • Boutique, 84 room Portal Hotel in Brisbane city; opened in March and with the very chic O bar & restaurant.
Parker Travel Collection’s Hot Deals to Cool Places campaign secured its place in the Tropical North Queensland’s Tourism Award’s Hall of Fame in 2007 for Product Marketing.